About Better Market
A cabinet, not just a supplier.
Better Market is a Tunisia-based consultancy — a cabinet — for food and beverage manufacturers. We pair agro-industrial development advice with the ingredients, stabilizer systems and formulation work that make it real, focused on Africa and Asia.
01 / How we work
Source. Formulate. Scale.
We do three things, in this order — and then we stay. Every engagement runs under NDA. Every shipment is traceable to a producer we have qualified. We name neither our customers nor our producers; the industry doesn't operate that way, and the confidentiality is part of what you're buying.
Source
Ingredients from producers we've qualified ourselves — for grade consistency and food-safety documentation.
Formulate
Blends and recipes built to match your line, your process and your market — trialled and refined at pilot scale.
Scale
What works at bench, sustained from pilot to full industrial production on your own equipment.
Why Better Market
A cabinet that knows the bench and the business.
Most suppliers sell an ingredient; most consultancies never touch the line. We do both — and run the work to a project standard.
A consultancy first
Better Market is a cabinet before it is a supplier. The advice comes first; the ingredients, stabilizer systems and formulation are how we make that advice real on your line.
Technique and commerce, together
We combine deep food-industry know-how with commercial and industrial-development experience — so a technical choice always answers to a business case, and a business case is always technically buildable.
Managed to PMP® standards
Our founder is PMP® certified. Engagements are planned, governed and reported as managed projects — milestones and deliverables, not open-ended advice.
02 / What we are not
What we don't do is part of the position.
Better Market does not sell finished consumer products. We don't put our name on the can or the carton. We don't run our own factories — we work with producers we have audited and with manufacturers we serve. The thing we sell is the combination of the right ingredient, the right blend, and the right know-how to get it to your line on spec.
03 / The founder
Anis Zalleg
Senior Consultant — Agro-Industrial Development & Project Management (PMP®)
A word from the founder
Two conversations usually happen in different rooms. One is technical — how an emulsion holds, why a gel weeps, what a stabilizer system costs to run on a line. The other is industrial — whether to build the line at all, and how to finance it.
I built Better Market to keep them in the same room. We bring the formulation and the business case to the same table, under one NDA, and run the work as a managed project rather than open-ended advice — technical enough to be trusted in your lab, commercial enough to be trusted in your boardroom.
— Anis Zalleg, Founder
04 / At a glance
Where we're active
The markets we've delivered into.
We work toward food and beverage manufacturers across Africa and Asia. The markets we've delivered into so far:
7 markets · track record to date
Tunisia
Morocco
Algeria
Mauritania
Libya
South Africa
Kenya
We don't list customers or producers by name — the industry runs on confidentiality, and that discretion is part of what you're buying. The footprint above is simply where the work has taken us to date.
Have a formulation challenge?
Tell us what you're making. We'll tell you how we'd approach it.
Brief us on your application